This project is part of a competition submission for the D&AD New Blood awards. The brief asked me to create a 20 second animation to promote and encourage people to recycle their old phones and gain money by doing so with GiffGaff. I used a mix of animated typography and doodles while keeping to the the GiffGaff branding and visual identity. In addition, I created multiple Instagram stories animations in addition to promote GiffGaff.
The D&AD New Blood competition is a competition ran every year where D&AD works with brands to create a series of breifs aimed at student and new graduates.